Consumer buying practices provide the clearest evidence of the growing concern over driving safety. A few years ago, the selection of an automobile was heavily influenced by such factors as horsepower, style and amenities. Today, safety features have become a primary factor in the buying decision. One of the biggest problems is that most people have not had the opportunity to learn to use the safety features on their new cars (ABS, suspensions, traction control, etc.) The results are being interpreted to demonstrate that the new systems, such as ABS, don't work. And what do you think the public's perception of and desire for safety systems will be if the insurance industry promotes this.
The perception of driving safety has changed. Why? Because most people realize that they, and their families, are at risk! The real question is ... what do you think we should do about it? Should we demand a higher level of driver competency? Should we mandate better preparation for drivers? Or do we just continue as is?
We believe that it is very important for each family ... each person ... to consider what this means to them and what they are going to do about it! Yelling, screaming, and honking at another driver will get you into serious trouble - IF that is your only strategy.
We invite you to look through our Driving Tips section. You just might find something interesting of value for you and your family. |
